What is IDFA and Why Apple Killed it: Everything Marketers Need to

What is IDFA and why is this iOS update important? idfa The 37th International Documentary Film Festival Amsterdam, including its new media program IDFA DocLab, takes place November 13 to 24, 2024 idfa Opt-in rates for IDFA access My belief is that user opt in rates for IDFA access will fall between 10-20% Opt in rates will dictate the impact

idfa IDFA stands for “ID for advertisers” and is unique to each iOS device IDFA is the standard that Apple adopted that allows mobile advertising